Built for the category. Not borrowed from it.

Practitioner-grade creator selection

Strategy before the contract

Adoption signals, not vanity metrics

The brief is engineered around your technical differentiation. If we cannot articulate why a creator fits your audience, the partnership does not proceed.

Performance is tracked against qualified trial, activation, and retention — the signals that matter to founders and marketing leaders, not impressions.

We identify creators who are already building with your product category — not sourced from a roster, not filtered by follower count.

How a campaign gets built.

Every engagement follows the same discipline: deep product study, precision creator matching, brief development, and closed-loop performance reporting.

Product & audience immersion

Creator matching & brief development

Closed-loop performance reporting

We study your product architecture, ICP, and competitive position before touching any creator list. Category fluency is non-negotiable.

Creators are evaluated on technical credibility and audience alignment. Each receives a brief built around your product's actual differentiation.

Reporting ties directly to adoption signals you track internally — qualified trials, activations, and product engagement, not social impressions.

Ready to run a campaign your audience will respect?

Founders and marketing leaders at AI and SaaS companies open a conversation here. No pitch deck required.